Jackson

● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest click-through rate possible, by bidding for conversions that drive business objectives. 

● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest target impression share possible, by bidding for conversions that drive business objectives. 

● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest impressions possible, by bidding for conversions that drive business objectives. 

● It’s a Smart Bidding strategy that relies on machine learning to deliver the highest conversion value possible by bidding for conversions that drive business objectives. 

● Uses Google AI to plan campaigns without the need for input.
● Determines which campaigns to prioritize for improvements.
● Documents campaign budget for marketing teams.
● Speeds up implementation for enhancements to campaigns.

● Ad landing page experience 

● Ad relevance 

● Bidding strategy 

● Expected clickthrough rate 

● Ad Rank 

● Performance Planner forecasting is driven by billions of Google searches conducted every week. 

● Performance Planner can help you locate funds from other operational budgets so they can be allotted to marketing. 

● Performance Planner relies on machine learning for forecasting purposes. 

● Performance Planner can integrate with additional budgeting software like QuickBooks 

● Product and brand consideration
● Brand awareness and reach
● Leads
● Website traffic

● Performance strategy planner
● Auction analysis
● Bidding keyword report
● Bid strategy report

 ● Device 

● Smart Bidding 

● Interests 

● Language 

● Geographic 

● Maximize clicks 

● Target return on ad spend (tROAS) 

● Target cost-per-acquisition (tCPA) 

● Target impression share 

● Maximize clicks 

● Target cost-per-acquisition (tCPA) 

● Target return on ad spend (tROAS) 

● Target impression share 

● Google Ads lets you set a fixed daily budget to align with your goals and reach more people. 

● Google Ads uses AI to automatically adjust your daily budget to align with your performance goals. 

● Google Ads offers Smart Bidding strategies to help you maximize conversions and stay on budget. 

● Google Ads offers tools for planning, campaign setup, and optimization to help you set a budget.