DM Exams

Answers to Digital Marketing Exams

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Google Ads was designed to deliver three things to every advertiser: relevance, control, and results. It providesrelevance by connecting advertisers with the right people at the right time. It provides results bycharging onlywhen you get a click.How does Google Ads provide control?

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By giving advertisers control over the next highest bid allowed in auctions they enter

By giving advertisers control over the number of specific actions their spend will return

By giving advertisers control over which competitors they place ads in auctions against

By giving advertisers control over the maximum they spend per month.

Mandy has a large art-supply company that sells through both her brick-and-mortar store and online. Shewantsto increase the awareness of her brand and drive higher sales.How can Google Display Ads help Mandy achieve her business objectives?

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It makes it possible for her customers to purchase art supplies directly from within her ads.

It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.

It places Mandy’s ads against the most relevant content by using best-in-class intent signals.

Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.

Diana is running a successful remarketing campaign. She wants to expand her reach with other targetingoptions. While creating a new Google Ads Display campaign with the “Influence consideration” marketingobjective, she chooses Similar Audiences as her targeting option.What information is used to identify Similar Audiences?

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Users actively researching and intending to buy new products or services

Audience interest around different topics

Input from keywords, URLs, and apps

Input from specific landing pages and keywords

Trina is considering using automated bidding, as she’s looking to make her campaign managementprocessmore efficient.What are three ways that automated bidding can improve efficiency?

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Select All Correct Responses

Sets the appropriate bid for each and every auction

Saves time and marketing resources

Sets manual bids for specific times of the day

Minimum and maximum bid values are determined by the daily budget

Integrates a large variety of signals to evaluate user intent

Francis tries to explain to his boss the benefits of using automated bidding.Matchthese aspects of automated bidding with the benefits they serve.

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1. Auction-time bidding

2. Time saved

3. Machine learning

4. Depth of signals used and cross analysis

Alleviates the strain on marketing resources by automating more manual tasks (2)

Algorithmically helps set the appropriate bid for each and every auction (3)

Integrates a large variety of signals and considers new ones to evaluate user intent (4)

Tailors bids to each user’s unique context, using relevant signals present at auction time (1)

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