Jackson

Identify opportunities to replace low-performing assets with assets that have better potential. 

Uncover budget limitations that may be restricting assets from showing in auctions.

Identify new keywords to add to a campaign to improve asset reach. 

Use high-performing assets as inspiration for future creative assets. 

Understand how much a marketer’s competitors are spending each week. 

Uncover new consumer insights such as rising search trends and new converting audiences. 

Optimize Search campaigns through insights specifically intended for that purpose. 

Identify and diagnose performance issues to better run successful campaigns 

Ensuring that your Google My Business and Google Merchant Center feed are operating under separate accounts 

Using the maximum amount of assets permissible, which includes text, image, and video assets 

Starting conversion tracking after a campaign has been running for two weeks

Minimizing the number of ad extensions used within an asset group 

Target conversion value

Maximize clicks 

Target ROAS 

Maximize conversions 

This refers to the number of days it takes for a newly adopted Smart Bidding strategy to take hold after a campaign’s first recorded online or offline conversion. 

This is the total load time of a website page, such as a confirmation page, which is used to measure a consumer’s conversion actions on the advertiser’s site. 

This refers to the time it takes for an advertiser to create a conversion measurement strategy for their Google Ads account. 

This is the amount of time that occurs between the selection of an ad and an advertiser having uploaded an offline conversion or completed the conversion on a site. 

It helps to maximize the effectiveness of recommendations since it triggers automatic increases in budgets to cover the costs of recommendations. 

It helps ensure that best practices are applied across all campaigns, since marketers themselves choose which recommendations are applied across a whole account or manager account. 

It helps ensure that recommendations that are most likely to have the impact on campaigns are the ones that are applied, since this analysis and implementation occurs automatically. 

It helps make sure that optimizations are based on recent rather than old activity, since only the past week of data is used to inform them. 

Focus tests on one variable at a time and use separate tests to examine the effects of more than one change. 

After an experiment ends, evaluate performance over a timeline that includes the ramp-up period. 

When experimenting with creatives, new ads are not subject to ad approvals, so experiments can be expedited. 

Pick two or three metrics to evaluate campaign performance and determine the winner of a test. 

Promote a product or service across nearly all Google Ads inventory with a single campaign 

Manually optimize campaigns across channels with insights into performance drivers

Use AI to allocate budget to specific channels, such as Search and YouTube. 

Create the opportunity for advertisers to build and manage individual text, image, and video ads 

Looking at forecasts on a year-by-year basis, since sales data tends to be higher during an industry’s peak seasonal period. 

Utilizing Performance Planner the most during non-seasonal periods, since these are the time when data is most accurate. 

Developing month-by-month plans in the tool and viewing updated forecasts routinely 

Creating an annual forecast at the beginning of the fiscal year in order to determine budgets 

By reviewing and dismissing those recommendations which are relevant to their goal. 

By identifying opportunities for campaign improvement and the means of making those improvements 

By accepting and applying recommendations for their business, which saves time 

By measuring their score at the individual account level but not the manager account level