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Jackson

How should marketers use AI-powered Search ads to accomplish their business goals?

Jackson · May 31, 2026 · Leave a Comment

● Use exact match keywords to help AI-powered Search reach specific audiences. 

● Reduce and reinvest paid search budgets in high-quality image assets. 

● Rely on manual bidding for queries marketers anticipate delivering the most value. 

● Leverage broad match, Smart Bidding, and Responsive Search Ads together 

Michael built a high-quality ad with an excellent keyword list. He’s disappointedthe ad isn’t being shown as much as he’d like. What’s a likely reason for his ad not being frequently displayed?

Jackson · May 31, 2026 · Leave a Comment

● Users may be misspelling his keywords. 

● He has too much information listed in his ad assets. 

● He hasn’t supplied a link for the ad. 

● His bid for the ad is too low. 

Jim has created a Google Search ad with a bid of $5. Two other advertisers in anauction have bids of $2.50 and $2. How much would Jim pay for the first spot in the auction?

Jackson · May 31, 2026 · Leave a Comment

● 5 

● 2.5 

● 2.51 

● 4.5 

What are three efficient ways that marketers can apply recommendations that impact optimization score?

Jackson · May 31, 2026 · Leave a Comment

● By reviewing and applying individual recommendations in your Keyword report 

● By reviewing recommendations and adjusting campaign settings accordingly 

● By reviewing and applying individual recommendations within each category 

● By opting in to apply specific recommendations automatically 

● By using “Apply all” to implement all recommendations with one click 

Steven is an advertising executive at a large auto parts company. He uses hisGoogle Ads Recommendations page to help him with strategies to optimize his Google Search Ads campaigns. One reason Steven values the optimization score is because it makes it possible for him to do what?

Jackson · May 31, 2026 · Leave a Comment

● Receive information on general trends 

● Stay focused on certain keywords 

● Make use of the expanded daily update frequency 

● Apply recommendations across multiple layers of his advertising strategy 

Jasmine is the director of marketing for a chain of clothing stores. She’s beengiven a set budget and needs to drive as many potential customers to her website as possible. What automated bidding strategy should she use in her campaign?

Jackson · May 31, 2026 · Leave a Comment

● Maximize conversions 

● Target return on ad spend (tROAS) 

● Maximize clicks 

● Target impression share 

What two things are types of value-based Smart Bidding strategies?

Jackson · May 31, 2026 · Leave a Comment

● Maximize conversion value 

● Target impression share 

● Maximize conversion value with target ROAS 

● Manual CPC 

Which searches can an ad show for broad match keyword “car window repair?”

Jackson · May 31, 2026 · Leave a Comment

● automobile glass replacement 

● second-hand cars for sale 

● cars for sale 

● replace car window 

Clara is an advertising director who has been tasked with optimizing hercompany’s Google Search campaign. How can Clara use the optimization score to benefit her campaign?

Jackson · May 31, 2026 · Leave a Comment

● To understand the network performance of her website 

● To find how close her campaign is from potential ideal results 

● To judge the popularity of her website compared to others 

● To compare the efficacy of her ad text creative with that of other ads 

After implementing Smart Bidding and broad match, what are three campaignbest practices you should follow?

Jackson · May 31, 2026 · Leave a Comment

● Be mindful of negative keyword targeting. 

● Use contextual signals 

● Use responsive search ads 

● Use cross-device reporting 

● Monitor Quality Score 

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