Jackson

Is it possible to modify our data collection policies to encourage customers to share as much as possible? 

In what ways can we begin using this data as quiclkly as possible, even at the expense of alignment with other teams? 

What are the capabilities for data storage on each of the marketing team members’ corporate devices? 

To what extent are we aligned with local regulations on data collection and user privacy that help us ensure the proper use of first-party data? 

Smart Bidding, Responsive Search Ads, Broad match keywords 

Smart Bidding, Responsive Display Ads, Uncapped budgets 

Responsive Search Ads, Image Assets, Broad match keywords

Phrase match keywords, Exact match keywords, Smart Bidding 

It could let them choose the websites on which their ads are shown. 

It could allow more time to spend crafting their unique value proposition through the use of manually created assets. 

It could help them increase total incremental conversions by 13% on average through video ad formats. 

It could help them find new customers across Google Ads inventory through the use of AI. 

Negative match

Broad match

Exact match 

Phrase match 

All consumers create the same amount of value, so value-based bidding will optimize for driving lead volume for her business. 

Bidding towards value allows marketers to optimize for high-value customers and high volume of leads at the same time. 

Value-based bidding uses AI to maximize total conversion value at a desired ROAS target or budget. 

Using a value-based bidding strategy allows marketers to focus on maximizing website traffic to gain new potential consumers. 

How can our data collection policies encourage our customers to share as much as possible? 

How much data storage capability is available on each marketing team member’s corporate device? 

How can we begin to use this data as quickly as possible, even if it means not aligning with other teams? 

How are we aligned with local regulations on data collection and user privacy to ensure we are using first-party data the right way? 

The data can be replicated with ease by different teams in their organization. 

The data is a powerful indicator of industry-wide performance for machine learning. 

The data is comparable to competitors’ data and can thus be used to gauge others’ performance. 

The data comes straight from their customers, which makes it high-quality for this purpose. 

Marketers can add negative keywords to campaigns to limit the terms their competitors can bid on in an auction. 

A negative keyword strategy is crucial to identifying additional searches that customers may be using to find a business. 

Negative keywords prevent an otherwise eligible query from triggering an ad that isn’t aligned with the search’s intent. 

Adding negative keywords can help prevent customers from leaving poor reviews about a business 

Utilize any Smart Bidding strategy as a means of making bids across channels using AI. 

Design effective creatives that are tailored to the new line of couches for which they wish to increase sales. 

Put a limit on the sharing of audience data so that human input doesn’t interfere with AI-powered processes. 

Make sure their Google Merchant Center and Google Ads accounts are separate so that they can avoid overlap. 

Insights derived from machine learning and simulations that spot potential performance uplift in regards to a marketer’s specific business objective 

There’s no specific focus, with recommendations of all types being surfaced for all individual and manager accounts. 

Recommendations are surfaced any time there’s a perceived need for advertisers to expand their business objectives. 

Insights derived from algorithms that identify changes needed for the largest increase in campaign spend regardless of impact