● Display
● Shopping
● Discovery
● Search
● Video
Rashid wants to raise awareness of his brand and build campaigns focused onbranded terms. He doesn’t have much time to devote to daily bid management, so he decides to use automated bidding to lighten his workload. What automated bidding strategy should Rashid consider using?
● Maximize conversions
● Enhanced cost-per-click (eCPC)
● Target impression share
● Target return on ad spend (tROAS)
Brenda’s working on improving a Google Search Ad’s Quality Score so itpotentially gets a better ad rank and performs better in the ad auction. What change to Brenda’s ad might improve the Ad Rank?
● Making the headline bold to potentially improve the eCTR.
● Using colors in the message text to improve Quality Score.
● Incorporating an image to make the ad more enticing.
● Adding seasonal messaging during the holiday season.
You’re a marketing executive at a clean energy company and have been asked tocome up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner?
● A way to identify operational budget to reallocate to marketing
● Its integration with other budgeting software, such as QuickBooks
● Its forecasting that is driven by billions of weekly Google searches
● Its reliance on machine learning for forecasting purposes
Google Ads was designed to deliver three things to every advertiser: relevance,control, and results. It provides relevance by connecting advertisers with theright people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?
● By giving advertisers control over which competitors they place ads against in auctions.
● By giving advertisers control over the number of specific actions their spend will return.
● By giving advertisers control over the maximum they spend per month.
● By giving advertisers control over the next highest bid allowed in auctions they enter.
In which two ways does optimization score help marketers succeed?
● It determines which campaigns should be prioritized for improvements.
● It speeds up the implementation for enhancements to campaigns.
● It documents campaign budget for marketing teams.
● It uses Google AI to plan campaigns without any need for input.
Your client, Vince’s Veggies, wants to increase downloads of their popular recipeprintouts. You suggest they create ad groups based on the cooking categories that appear on their website. What will they need to create in their first Google Search ad group?
● Device types
● Delivery times
● Default bid amount
● Country targets
Your company provides home-maintenance services, and you want to reach morepotential customers. You have a limited budget to work with. Why is Google Ads right for you?
● Machine models automatically determine your advertising budget.
● Your ads will be placed on all search engines.
● You can set your own budget and can change it at any time.
● With Google Ads, you always pay using cost-per-reach, predetermined by your budget
Which two asset types may also be served as automated assets at the accountlevel?
● Promotional callouts can also be served as account-level automated assets.
● Call assets can also be served as account-level automated assets.
● Dynamic callouts can also be served as account-level automated assets.
● Dynamic sitelinks can also be served as account-level automated assets
Assets help give users which two things they want to get out of their search queries?
● They provide attractive imagery.
● They provide information based on their moment.
● They provide product and service comparisons.
● They provide relevant information