Jackson

● Google Ads will automatically create ad messaging based on the campaign type she chooses. 

● Certain campaign types will only serve ads during particular times of the day and week. 

● The campaign type chosen will determine where her ads appear and the format of those ads. 

● Different campaign types have different minimum and maximum budget requirements 

● More online sales through Reggie’s online store. 

● Email sign-ups from people interested in a healthy lifestyle. 

● Getting more customers to learn about his products. 

● More followers on the store’s social media presence 

● Promotional callouts can be served in this way. 

● Call assets can be served in this way. 

● Dynamic callouts can be served in this way. 

● Dynamic sitelinks can be served in this way. 

● Their ad is going to appear if the search terms have the same meaning as the keyword. 

● Their ad is going to appear if the search terms contain all three of the exact keywords. 

● Their ad is going to appear if the search terms are related to the keyword. 

● Their ad is going to appear in the search terms include the meaning of the keyword. 

● Device 

● Language 

● Smart Bidding 

● Geographic 

● Interests 

● Your campaign performance will improve. 

● You can opt in without having to add more budget. 

● Your implementation of responsive search ads will be automatic. 

● Your opting into Smart Bidding will happen automatically. 

● You’ll be adding best practices to your Google Ads accounts routinely 

● By saving time and marketing resources 

● By setting minimum and maximum bid values according to the daily budget 

● By setting the appropriate bid for each and every auction. 

● By setting manual bids for specific times of the day 

● By integrating a large variety of signals to evaluate user intent 

● Target return on ad spend (tROAS) 

● Enhanced cost-per-click (eCPC) 

● Target impression share 

● Maximize clicks 

● Loading and site speed. 

● Content and formatting. 

● Goals and analytics. 

● Length and extensions 

● Attractive imagery 

● Product and service comparisons 

● Information based on their moment 

● Relevant information