Demographic retargeting
In-Market audiences
Affinity Audiences
Custom Affinity audiences
Maria has been told that she should use the Performance Planner on a monthly basis.Why should she do so?
To check for status issues
To react to ever-changing external factors
To review new keyword opportunities
To analyze demographic performance
Mary manages Google Search campaigns and would like to extend her reach with Google Display ads.She’s trying to decide whether to create a Standard Display campaign or a Smart Display campaign.Why would Mary choose Standard Display campaigns over Smart Display campaigns?
She prefers to offer minimal input and relies on automated solutions.
She wants the same level of results without managing the campaigns.
She wants to deliver both Search and Display Ads from the same campaign.
She prefers more control over all aspects of her Display campaigns.
Which of the following goals can you achieve for your marketing campaign by using automated bidding?
Choose what time of day your ads will appear.
Control the cost of each click.
Target specific devices exclusively.
Reach the right user with the right message at the right time.
What are two ways Google Ads can fuel your business goals? (Choose two.)
Select All Correct Responses
Increase online, in-app, in-person, and over-the-phone sales.
Reach more users by placing ads on all search engines.
Get more of the right people to visit your website.
Enable premium membership subscriptions.
Cap the number of ads you pay for, based on your business
Adam has determined that “Drive action” is the appropriate marketing objective for his new Displaycampaign.What are two relevant options he might use to reach his goal? (Choose two.)
Select All Correct Responses
Custom Intent audiences
Demographic targeting
Dynamic remarketing
Affinity Audiences
Standard remarketing
Brian owns a company that makes inexpensive replacement parts for bicycles. He’s ready to increase the scale of his business and wants to use Google Display Ads to drive sales.Which feature of a Google Display Ads will help Brian achieve his business objectives?
His ads can appear on Google Search results when customers are searching for specific search terms.
His ads can contain proprietary formatting that allow him to precisely demonstrate how his products work.
His ads can enable customers to purchase his products directly from within the ad.
His ads can appear on websites relevant to bicycles, and therefore connect him to his potential audience.
Why should campaigns with different marketing objectives be separated into different PerformancePlannerplans?
To prevent campaigns from becoming “Limited by Budget”
So that spend is not reallocated between two different marketing objectives
To avoid any potential keyword duplicates between different marketing objectives
So that seasonal trends can be better identified for each individual marketing objective
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Revenue-focused bidding
Conversion-focused bidding
Consideration-focused bidding
Awareness-based bidding
What’s an advantage of the reach of Responsive Display Ads?
They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.