Adjusting bids during seasonal events
Reviewing marketing best practice checklists
Product-level testing and rotation
Keeping bids consistent during seasonal events
Creative-level testing and rotation
If an advertiser’s marketing objective is to generate leads, how can the advertiseroptimize their Performance Max campaigns for value?
Create value rules based on audiences that have visited a local store in the past.
Develop a strategy of importing offline values through the use of enhanced conversions for leads.
Utilize a Maximize conversions bidding strategy in order to increase conversion volume.
Create a Maximize Clicks bidding strategy to propel website traffic volume.
What’s a benefit of using broad match keywords?
Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.
How does a test-and-learn mindset help marketers achieve success with Google’s AI?
By encouraging teams to break down silos and identify solutions quickly.
By promoting competion across the organization.
By helping teams test more than one business objectives at the same time.
By empowering leaders to spot low performers more quickly.
How do negative keywords assist a Search campaign?
They can help eliminate the possibility of customers writing unfavorable reviews about a particular business.
They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search.
They give marketers insight into what other searches customers are using to arrive at their business.
They allow marketers to add negative keywords as a means of limiting the terms competitors can bid on at auction.
What is conversion delay?
The amount of time between a user clicking an ad and that user completing a conversion action on a site, or, an advertiser uploading an offline conversion
The period of time it takes an advertiser to properly create a conversion measurement strategy for their Google Ads account
The load time of the website page used to measure online conversion actions for the advetiser’s site, such as an order confirmation page
The number of days it takes a newly adopted Smart Bidding strategy to ramp up after a campaign’s first recorded online or offline conversion
For developing image assets that are effective, which of these is a best practice thatshould be followed?
Placing the most important content at the center 50% of the image asset
Making it a habit to upload four or more relevant and unique images at the campaign or ad group level
Using images with a white background since these images usually deliver better results
Providing square images exclusively in order to maximize how often assets are able to serve.
A local coffee shop is looking to drive more store visits from their Google Adscampaigns. Why should they consider using a Performance Max campaign?
Performance Max campaigns that include video ad formats allow advertisers to see an average increase of 13% total incremental conversions.
Advertisers can use Performance Max campaigns to choose the websites on which they show ads, which could result in more store visits from potential customers.
A Performance Max campaign can help them find new valuable customers across Google Ads inventory through the use of AI.
The manual creation of assets allows advertisers to spend time crafting their unique value proposition.
Which metric is used to measure value?
Cart size
Cost-per-click
Page depth
Time spent on site
When setting up a Performance Max campaign, which is a best practice?
Putting conversion tracking into place two weeks after a campaign is launched Limiting the amount of ad extensions used within an asset group
Avoiding linking a Google My Business or Google Merchant Center feed
Utilizing the maximum number of permitted text, image, and video assets