Nadine reviews the Assets reports weekly, following system-generated assets for
image replacements as appropriate.
Nadine reviews the Assets report bi-weekly, replacing low-performing images
with images similar in quality and composition to the best-performing images.
Nadine reviews the Assets report daily, adjusting text and image assets as
suggestions are continually created.
Nadine reviews the Assets report bi-annually, replacing low-performing images with images similar in quality and composition to the best-performing images.
Jenni implemented a Google Ads campaign using a Maximise conversions Smart Biddingstrategy 13 days ago. She wants to know if her campaign is still in the learning period. What’s thebest way for Jenni to determine this?
Use the Performance report.
Use the Top Conversions Paths report.
Use the Bid strategy report.
Use the Budget Performance report.
Kiara began using Google Display ad campaigns last month and is anxious to review the performance metrics of her campaigns to gauge their effectiveness. What should Kiara bear in mind when assessing the performance of her Display ads?
Conversions only represent a partial picture of Display ad effectiveness.
Display ads are effective when targeting YouTube users.
Display ads are less effective when it comes to new audiences.
Display ads are only as effective as the provided Customer Match lists
Which insights do advertisers typically use to discover consumer interest and categorygrowth trends?
Asset audience insights
Search trends and demand forecasts
Diagnostic insights
Search terms report
Which is a strong example of a business objective that is needed to define before adopting an AI-powered solution?
Cost-per-click
Marketing spend
Profit
Cost of goods sold
What are two main benefits of utilizing the Insights page? (Choose two.)
Insights can be used to discover and diagnose issues around performance.
Insights can be used to understand emerging search trends and new converting audiences.
Insights can be used for purposes of optimizing Search campaigns.
Insights can be used to understand competitors’ weekly spend.
What are the variables that affect whether an optimization score recommendation issurfaced in an account?
Information gleaned from algorithms that identify the changes necessary for the largest increase in campaign spend, independent of performance impact
There’s no specific focus, as all types of recommendations are surfaced for all individual and manager accounts
Recommendations are surfaced when the system determines that business objectives need to be expanded.
Information gleaned from machine learning and simulations that identify potential performance uplift based on a marketer’s business objective
How can lagging Ad Strength for Responsive Search Ads be improved?
By avoiding commonly used keywords in headlines and descriptions
Through the use of more unique headlines and descriptions
By using the Ad Strength tool to learn more about how to make a Responsive Search Ad
Through the use of the Keyword Insertion tool that can spot new keyword ideas
What are two ways that the Combination and Assets Report can help a marketerimrpove their creative assets’ performance? (Choose two.)
Spot new keywords to be added to a campaign as a means of improving asset reach.
Look to high-performing assets as models to inspire future creative assets.
Discover the budget limitations could be restricting assets from showing in auctions.
Find opportunities to replace low-performing assets with assets that could be more effective.
When optimizing for value, which Smart Bidding strategy would you use?
Maximize conversions
Maximize clicks
Target Impression Share
Target ROAS