How does Google AI serve the needs of marketers looking to maximize search adperformance amidst billions of searches on Google every day?

● It allows Smart Bidding to predict high-volume queries and sets bids for them automatically. 

● It permits broad match and Smart Bidding to connect ads to queries and adjust bids instantly and automatically. 

● It allows Ad Rank to prioritize either ad relevance or the anticipated clickthrough rate. 

● It’s so impactful that marketers don’t even need to invest in high-quality image assets to get the results they want.