Jackson

Identify budget limitations that could be preventing assets from being shown in auctions.

Find new keywords to add to a campaign so that asset reach can be improved. 

Examine high-performing assets as a means of inspiring future creative assets.

Spot opportunities to replace assets that aren’t performing well. 

To reveal top asset combinations for every campaign type in a particular account 

To uncover why performance changes were made in just a few clicks 

To review recommendations for headlines and descriptions for the purpose of making stronger ads

To determine the optimal level a campaign’s budget should be at in order to maximize performance 

Discovering and applying consumer insights around things like rising search trends and new converting audiences 

Discovering and diagnosing performance issues so campaigns can be run more succesfully 

Understanding competitors’ weekly spend through analysis of consumer insights. Improving Search campaigns through the application of new consumer insights 

Phrase match

Exact match

Broad match 

Negative match 

By utilizing AI to make decisions around how much money is budgets to various channels like YouTube and Search 

By letting advertisers create and manage individual text, image, and video ads so that they can better tailor their ads to their intended audience 

By optimizing campaigns across channels manually and insights into performance drivers 

By promoting a particular product or service in a single campaign that covers almost all Google Ads inventory 

Marketing spend

Cost-per-click 

Profit 

Cost of goods sold 

Performance Max campaigns 

Search campaigns

App campaigns 

Video campaigns 

Developing capabilities in critical areas like high-quality data and a skilled workforce as a means of complementing AI’s benefits. 

Creating highly specified silos within their organization to permit specialization and multiple budget owners. 

Establishing budget processes that define digital marketing as a cost center for the organization. 

Advising teams not to experiment as a means of eliminating risk and maintaining performance stability year-after-year. 

Because it would allow them to focus on maximizing website traffic in order to get new potential customers 

Because it would optimize for driving lead volume, as all customers create the same amount of value

Because it would optimize for high-value customers as well as a high volume of leads. 

Because it would allow them to maximize total conversion value at a desired ROAS target or budget 

Maximize conversion value 

Maximize clicks

Maximize conversions

Target ROAS