Convey multiple messages to resonate with the masses.
Humanize the ad with customer testimonials.
Provide multiple options for how viewers can take action.
Use more close-ups of the product to make it the focus of the ad.
To follow best practices, how many headlines, images, and short descriptions should you prepare for a responsive display ad?
5
2
3
7
You’re managing app campaigns for a tax services software company. Which of the following assets should you use?
An image of someone holding a phone with the app on-screen and a logo overlayed
A headline that states the name of the app and a call-to-action to download
A screen-capture video of someone using the software to fill out their tax return
A video that tells a complete story, including the user’s tax problem and how the app solves it
You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable shirts so that the ad text dynamically adjusts to match queries like “cotton shirts” and “linen shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable shirts.” How should you set up this keyword insertion in Google Ads?
{keyword: sustainable} shirts
{keyword: cotton and linen shirts}
{keyword: cotton and linen} shirts
{keyword: sustainable shirts}
Which pair of visual language elements has the highest impact on watch time for video ads on mobile devices?
Framing and supers
Pacing and framing
Supers and audio
Pacing and supers
Your aim is to connect with viewers and make your brand stand out to potential customers. How can you achieve this through a video ad with an awareness objective?
Set the context and include a clear call-to-action.
Leverage key differentiators such as competitive claims and endorsements.
Convey multiple messages to resonate with the masses.
Brand often, especially in the last five seconds
You manage marketing for a local tourism company and you’re creating a Discovery campaign with the goal of generating leads. Which of the following images should you upload?
Only your main website photo
Images of tourists enjoying their tour in scenic locations
Only your best-performing image from social media
Images of tourists in locations both on and off the tour
You work for a creative agency making video ads for a client that’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
Avoid humor as it’s more subjective.
Showcase discounts and sales to drive interest.
Convey multiple messages to resonate with the masses.
Humanize the story.
How should you improve a video ad’s effectiveness in post-production?
Remove supers so they don’t compete with the audio.
Add closed captions since most viewers will watch with sound off.
Increase the pace and tighten the framing.
Lower the brightness to optimize for mobile device viewing.
If you want to boost conversion rates and you’ve already identified important audiences that have a high rate of conversion in your video campaign, how could you use Google’s experimentation tool to achieve your goal?
Test multiple creatives against two important audience segments.
Test the same creative against two important audience segments.
Test multiple creatives against one important audience segment.
Test one creative against all important audience segments.