● To improve the measurement of online conversions
● To track sales and events that happen on a website
● To use third-party data to improve their offline lead measurement
● To track sales that happen off a website from website leads
A marketer advertises in many markets around the world, including Germany and France. They’ve startedrunning YouTube and Search campaigns with Google and they measure online conversions. How does thisadvertiser ensure that their Google tag respects the remarketing preferences of their users in the EuropeanEconomic Area (EEA)?
● Ensure ad_personalization parameter (as well as ad_storage and ad_user_data) is in consent mode setup.
● Ensure they work with a Google certified consent management platform (CMP).
● Ensure they implement a strict consent banner on their website to capture user consent choices.
● Ensure that there’s a consent banner present on every page.
Your client’s CEO asked their CMO for the revenue contribution and ROI of last year’s total marketingbudget. The CMO’s annual marketing portfolio included online and offline channels, across both brand andperformance media. Which measurement solution should the client use?
● Incrementality experiments
● Marketing Mix Modeling (MMM)
● Performance Planner
● Multi-Touch Attribution (MTA)
What’s the definition of a tag, as it pertains to digital advertising?
● A tag is a large snippet of code that’s placed on the home page of a website.
● A tag is a large snippet of code that’s placed on the conversion page of a website.
● A tag is a small snippet of code that’s placed on the conversion page of a website.
● A tag is a small snippet of code that’s placed on every page of a website.
A sneaker brand wants to sell more sneakers, but feels like their target CPA/ROAS with their currentaudience targeting strategy is limiting their reach to additional consumers. Which Google AI-poweredsolution should they use to find additional consumers who are likely to convert at their target CPA/ROAS inareas overlooked by manual targeting alone?
● Custom audiences
● Affinity audience targeting
● Optimized targeting
● Geographic audiences
Only half of your users have provided consent for analytics purposes, and you’re worried about reportingaccuracy. What analytics feature can help you fill in the gaps and gain useful insights on the user journeyfrom Analytics reports while respecting your users’ privacy?
● Offline event data import
● Behavioral modeling
● Measurement Protocol
● Pathing technique
What’s a requirement for implementing sitewide tagging?
● Make sure the tag still works by loading it within another tracking tag, like Floodlight.
● Use just the image portion of the JavaScript.
● Make sure Google Click Identifier (GCLID) still works if using click trackers in the URL.
● Turn off auto-tagging in all your Google Ads accounts that are enabled for sitewide tagging.
A marketing strategist is interested in target ROAS bidding. How might their agency describe this biddingstrategy?
● This bidding strategy determines that if a user’s search is likely to generate a conversion with low value, target ROAS will bid high on that search.
● This bidding strategy analyzes and intelligently predicts the value of a potential conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these searches to maximize return.
● This bidding strategy determines that if a user’s search is likely to generate a conversion with high value, target ROAS will bid low on that search.
● This bidding strategy uses historical and uploaded data to set the value of a conversion every time a user searches for products or services that are being advertised. Then it automatically adjusts bids for these ads to maximize return.
In which scenario is incrementality the measurement option that an advertiser should use?
● Your advertiser is considering testing the incremental conversions their new creative is driving vs. their old creative.
● Your advertiser is considering shutting off paid search, as they feel it’s claiming credit that organic search would have captured.
● Your advertiser wants to track how their brand efforts are impacting awareness over time.
● Your advertiser wants to understand the incremental conversions that are gained from including VTCs in reporting
You manage a beauty brand and know that current viewing trends make it harder than ever to deliver reachand results with TV alone. So, you’re considering adding YouTube to your media plan to help achieve yourefficient reach and frequency goals. What tool or solution should be used as the first step to explorecross-media impact and forecast reach?
● Brand Lift
● Insights Finder
● TV data in Reach Planner
● Search Lift