For an app campaign, which description accurately captures guidance for writing effective headlines and descriptions?

Headlines should grab users’ attention and description lines should highlight the key features of the app.

Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.

Headlines should state only the name of the app and description lines should aim to educate and inform. 

Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.