Google Ads was designed to deliver three things to every advertiser: relevance,control, and results. It provides relevance by connecting advertisers with theright people at the right time. It provides results by charging only when you get a click. How does Google Ads provide control?

● By giving advertisers control over which competitors they place ads against in auctions. 

● By giving advertisers control over the number of specific actions their spend will return. 

● By giving advertisers control over the maximum they spend per month. 

● By giving advertisers control over the next highest bid allowed in auctions they enter.