How can the optimization score be used to help increase the effectiveness of a Google Search campaign?

● It can show how close a campaign is to being optimized to its full potential. 

● It helps you determine a website’s network performance and find ways to optimize it. 

● It lets you compare the popularity of your website to others so you can know your market share. 

● It lets you compare ad text creative with other ads and find ways to make them more effective.