● Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.
● Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
● Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
● Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.
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