How is automating your bid better than manual bidding better when it comes tocreating a successful Google Ads campaign?

● It’s better because the increasing complexity of the customer journey necessitates that bids be based on general user behavior. 

● It’s better because the correct bid can often be a hard-to-reach static target. 

● It’s better because the failure to bid efficiently cane make you miss valuable conversions. 

● It’s better because user intent and the likelihood to complete valuable actions for your business don’t change according to location, time, or device.