Match each business objective with the Google Ads campaign type best suited to deliver the desiredresult.(Each campaign type can be used only once.)

1. Increase engagement, app installs, and in-app actions (like signing up for a newsletter).

2. Advertise a business’s online and local inventory and boost website or store traffic.

3. Increase exposure and reach audiences with specific interests across the web.

Shopping campaign (2)

App campaign (1)

Display campaign (3)