Match the marketers with the Display Ad format that fits them best. (Formats can be used more thanonce.)

1 Mira wants the most freedom (creative control) to decide how best to combine her different images, text, and logos.

2 Sherry wants faster ads, that are lighter in load.

3 Sandy wants to create safer ads and reduce the risk of malware.

4 Miko needs to reduce his overhead for managing ad portfolios within ad groups and campaigns.

5 Tommy values performance over everything else.

Responsive Display Ads (5)

None (2)

Image ads (1)

AMPHTML ads (3)

Responsive Display Ads (4)