Singh’s marketing company has created an enticing ad that receives many clicks.What effect will the ad likely have on the Google Ads auction?

● The higher expected click-through rate will lead to a higher Ad Rank. 

● The ad will lead to a higher cost-per-click for the advertiser. 

● The quality of the ad will ensure the ad’s cost-per-click will be reduced by at least 40%. 

● The advertiser will receive more bids in the auction.