The advertising director for a guitar manufacturer has been tasked with optimizing their company’sGoogle Search campaign.How can they use the optimization score to benefit their campaign?

● To compare the efficacy of their ad text creative with that of other ads, identifying
opportunities for enhancements.
● To find how close their campaign is from being optimized for performance to its full
potential.
● To judge the popularity of their website compared to others, helping them better understand
their market share.
● To understand the network performance of their website, revealing optimization opportunities