What is conversion modeling?

● Conversion modeling refers to the process of creating custom columns in Google Ads to model your conversion data and performance.
● Conversion modeling refers to measuring marketing using machine learning when a subset of conversions can’t connect to ad interactions.
● Conversion modeling refers to observed conversions and uses cookies to connect between ad interactions and conversions.
● Conversion modeling refers to the import of observable conversions into Google Ads that model only the best quality conversions.