What’s the most optimum method for marketers to achieve their goals through the use of AI-powered Search ads? 

● Using exact match keywords to help AI-powered Search reach particular audiences 

● Using a combination of broad match, Smart Bidding, and Responsive Search Ads 

● Reducing and reinvesting paid-search budgets in high-quality image assets 

● Relying on manual bidding for queries that marketers predict will deliver the highest value