You work for an agency managing app campaigns for a client. They’ve achieved strong performance with their existing creative, but the same assets have been used for a long time. How can you keep creative fresh for users while avoiding a fluctuation in results?

Replace assets that have a low performance label in the asset report. 

Replace all the assets at once so they can be distributed evenly. 

Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.

Remove the assets and add new ones that follow best practices even more closely.