DM Exams

Answers to Digital Marketing Exams

You work with a national beverage distributor who’s launching a new product in a few months. They’d liketo promote the product to their existing users and already have their email addresses from a partner site,so they blast information that way. What’s wrong with how they’re promoting the product?

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● Your customer has used email addresses from a previous company.
● Your customer should have asked for consent.
● Your customer should have verified the email addresses.
● Your customer should have emailed all previous users first.

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