Your marketing company has created an enticing ad that receives many clicks relative to impressions.What effect could the ad have on the Google Ads auction?

● The ad could lead to a higher cost-per-click for the advertiser. 

● The higher expected click-through rate could lead to a higher Ad Rank. 

● The ad’s quality could reduce cost-per-click by at least 40%. 

● The advertiser could receive more bids in the auction.