You’re a marketing executive at a clean energy company and have been asked tocome up with your company’s online advertising budget on a monthly basis. You decide to leverage Google Ads’ Performance Planner to help you achieve your aims. What are two benefits you’ll get from Performance Planner?

● A way to identify operational budget to reallocate to marketing

● Its integration with other budgeting software, such as QuickBooks

● Its forecasting that is driven by billions of weekly Google searches

● Its reliance on machine learning for forecasting purposes

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