Brand awareness and reach
Product and brand consideration
Website traffic
Local store visits and promotions
Archives for June 2026
A merchant that wants to grow its online sales is testing different campaignoptimizations designed to connect them to more potential customers. What value do these experiments have for the merchant?
They can provide the merchant insights on whether proposed changes help reach the marketing objective they desire.
They ensure statistically significant results by randomly choosing how much Search traffic will be diverted to an experiment.
They let marketers measure changes’ impact and reverse those changes if needed.
They can test Google Ads campaigns against TV, print ads, or other traditional media.
A marketer wants to use Google’s AI solutions to drive more value from their marketing.They know they need to fuel AI with their own privacy-safe data. Which reason describes why their data is valuable to fueling AI?
It’s high-quality and captures customer transactions that drive business results.
It’s easily replicated by multiple teams within their organization.
It’s a strong indicator of industry-wide performance for machine learning.
It’s similar to competitor data and can be used to understand how others are performing.
Which is regarded to be a best practice for using Performance Planner?
Setting up an annual forecast at the start of the fiscal year so budgets can be created accordingly
Coming up with month-by-month plans in the tool and regularly viewing updated forecasts
Using Performance Planner more during non-seasonal periods, as these are the periods when data is most accurate.
Viewing forecasts on a year-to-year basis, since sales data during peak seasonal periods is typically higher
For an online sneaker retailer trying to reach a target return metric in the upcoming year, which Smart Bidding strategy can help them meet their goals?
Target ROAS
Maximize clicks
Maximize conversions
Target conversion value
Why are Responsive Search Ads valuable?
They limit a marketer’s opportunity to compete in additional auctions and match to additional queries.
They provide for a wider reach to potential customers by catering to different-sized devices.
They save time by allowing for the creation of a single ad with more than one headline and description asset.
They manually create customized combinations of headlines and assets to show to different users based on their review of existing data.
In which two ways does the insights page help make performance evaluation workflowssimpler? (Choose two.)
By giving explanations for fluctuations in campaign performance
By showing the drivers of a campaign’s week-on-week and month-on-month performance
By allowing marketers to see competitors’ ad performance data
By putting an automatic pause on campaigns that have low ad strength or a limited budget
What are two ways that the Combination and Assets Report can help a marketerimrpove their creative assets’ performance? (Choose two.)
Identify budget limitations that could be preventing assets from being shown in auctions.
Find new keywords to add to a campaign so that asset reach can be improved.
Examine high-performing assets as a means of inspiring future creative assets.
Spot opportunities to replace assets that aren’t performing well.
What are the ways that Explanations can be used to improve the performance ofcampaigns?
To reveal top asset combinations for every campaign type in a particular account
To uncover why performance changes were made in just a few clicks
To review recommendations for headlines and descriptions for the purpose of making stronger ads
To determine the optimal level a campaign’s budget should be at in order to maximize performance
Which of these are two key benefits of using the Insights page? (Choose two.)
Discovering and applying consumer insights around things like rising search trends and new converting audiences
Discovering and diagnosing performance issues so campaigns can be run more succesfully
Understanding competitors’ weekly spend through analysis of consumer insights. Improving Search campaigns through the application of new consumer insights