Archives for June 2026

Measure their score at the individual account level, but not their manager account level. 

Save time by accepting and immediately applying recommendations tailored to their business. 

Identify how much existing opportunity for improvement their campaigns have and how they can be improved. 

Review and dismiss recommendations that are relevant to their goal to save time optimizing campaigns. 

By letting marketers see the top asset combinations for each campaign type in an account 

By letting marketers review recommendations for headlines and descriptions in order to make stronger ads 

By letting marketers understand why performance changes were made in just a few clicks 

By letting marketers determine what level a budget should at in order to achieve maximum performance 

AI strategically determines and automatically applies the recommendations that are most likely to have the biggest impact on campaigns. 

Only the past week of data is used to inform recommendations, which means optimizations are based only on recent activity. 

Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed. 

When recommendations are applied, campaign budgets are increased or allocations between budgets are changed as a means of helping to drive performance 

Forecast the impact of different budgets to understand how performance may change.

Identify the opportunity size for upcoming seasonal periods of increased sales. 

Understand which billing method is best suited for an account. 

Review how much each keyword in a campaign has spent over the past month. 

Phrase match keywords, Exact match keywords, Smart Bidding 

Smart Bidding, Responsive Search Ads, Broad match keywords 

Smart Bidding, Responsive Text Ads, Uncapped budgets 

Responsive Search Ads, Image Assets, Broad match keywords 

Building campaigns around specified manual optimization levers 

Segmenting account structure via device and match type with the aim of customizing creative

Creating the most campaigns possible in order to reach business goals 

Focusing account structure on business goals as opposed to channel silos 

The review of marketing best practices checklists 

Keeping bids consistent during seasonal events Product-level testing and rotation 

The adjustment of bids during seasonal events

Creative-level testing and rotation 

Disregarding suggestions to add relevant new keywords 

Removing negative keywords that could block relevant traffic 

Adding Customer Match lists that contain data more than 90 days old 

Adding more phrase and exact match keywords in order to improve reach 

When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts. 

Check in on forecasts on an annual basis, as data can be skewed when it’s close to an industry’s peak seasonal period. 

Use Performance Planner most during non-seasonal periods, as data may be less accurate in times of change. 

For maximum impact, create an annual forecast at the start of the fiscal year to determine budgets 

Send a quarterly budget review to their supervisor to request additional budget for testing in the upcoming quarter. 

Review industry reports to predict query demand for the coming year and what budget level will be required. 

Plan ahead by setting aside a percentage of budget to be used for testing and reacting to market changes. 

Set up a monthly or weekly sync with the finance team to share opportunities and results to encourage budget flexibility and collaboration.