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Archives for June 2026
Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
You’d use masthead ads and non-skippable in-stream ads.
You’d use masthead ads and bumper ads.
You’d use skippable in-stream ads and bumper ads.
You’d use skippable in-stream ads and non-skippable in-stream ads.
You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals.Which three user trends on YouTube are valuable to communicate to your client?
Cross-device behavior, short-form content, and shopping
Streaming on TV, audio-only content, and shopping
Cross-device behavior, audio-only content, and shopping
Streaming on TV, short-form content, and shopping
Reach Planner can help with which of the following when doing media planning?
With forecasting reach of your YouTube campaign alongside social media
With forecasting reach of your YouTube campaign alongside print ads
With forecasting reach of your YouTube campaign alongside TV
With forecasting reach of your YouTube campaign alongside Search
When making creative for a video action campaign, which best practice should you follow?
Communicate multiple messages
Repeat what you’re offering
Communicate the offer at the end
Repeat your call-to-action
Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?
It’ll extend the reach of video ads to YouTube Live streaming and Premieres.
It’ll extend the reach of video ads to a collection of leading publisher sites and apps.
It’ll give you access to engage with audiences on the YouTube mobile homepage.
It’ll give you access to more engagement metrics to measure the impact of the campaign.
Why is it a good idea to opt into optimized targeting when creating a video action campaign?
It’ll remove users from your data segments who aren’t likely to convert.
It’ll help you reach audiences already familiar with your brand who are likely to convert.
It’ll remove audience solutions you’ve applied that aren’t driving conversions.
It’ll help you reach new and relevant audiences who are likely to convert.
How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?
By optimizing bids to put the campaign’s message in front of as many relevant people as possible.
By analyzing historical feedback and making adjustments to bids based on performance signals.
By acquiring as many clicks as possible according to the daily budget that’s been set.
By creating as many impressions as possible in line with the target cost-per-acquisition.
To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
Cross-platform and last click
Cross-platform and view-based
Mono-platform and view-based
Mono-platform and last click
You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it withmemorable, shorter video ads. What video ad format should you use to achieve that goal?
In-feed video ads
Non-skippable in-stream ads
Masthead ads
Bumper ads