Skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and skippable in-stream ads
Skippable in-stream ads and bumper ads
Non-skippable in-stream ads and in-feed video ads
Archives for June 2026
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
Skippable in-stream ads and non-skippable in-stream ads
Skippable in-stream ads and bumper ads
Masthead ads and bumper ads
Masthead ads and non-skippable in-stream ads
You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?
Life Events
Custom Audiences
Affinity Audiences
In-Market Audiences
It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
Start with cost-per-view bidding to establish CPV performance, then switch to Target CPA to capture more conversions at the desired CPA.
Start with Maximize Conversions to establish CPA performance, then switch to Target CPA to capture more conversions at the desired CPA.
Start with Target CPA to establish CPA performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
Start with cost-per-view bidding to establish CPV performance, then switch to Maximize Conversions to capture more conversions at the desired CPA.
You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
Core performance metrics
Viewability with Active View
Brand Lift
Forecasting reach of your YouTube campaign alongside print ads
For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?
Non-skippable in-stream ads and skippable in-stream ads
Skippable in-stream ads and in-feed video ads
Non-skippable in-stream ads and in-feed video ads
Skippable in-stream ads and bumper ads
How should you improve a video ad’s effectiveness in post-production?
Remove supers so they don’t compete with the audio.
Lower the brightness to optimize for mobile device viewing.
Add closed captions since most viewers will watch with sound off.
Increase the pace and tighten the framing.
You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
You should start with your data segments, then expand to Affinity Audiences.
You should start with your data segments, then expand to Customer Match.
You should start with Customer Match, then expand to Affinity Audiences.
You should start with Customer Match, then expand to your data segments.
If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?
You should use Reach Planner.
You should use core performance metrics.
You should use Brand Lift.
You should use Viewability with Active View.
Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?
Online sales
Product and brand consideration
Brand awareness and reach
Lead generation