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Archives for June 2026
YouTube advertisers should understand which of the following trends about streaming?
People watch YouTube on connected TV devices, which further extends YouTube’s reach.
Production companies act as gatekeepers, since they control the biggest distribution channels.
People switch between the many streaming services available and have shorter attention spans.
Long-form livestreaming content is enjoying a popularity surge, which lets advertisers reach engaged users frequently.
If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?
Location
Lead form
Product feed
Sitelinks
If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?
You’d choose skippable in-stream ads and bumper ads.
You’d choose non-skippable in-stream ads and skippable in-stream ads.
You’d choose non-skippable in-stream ads and in-feed video ads.
You’d choose skippable in-stream ads and in-feed video ads.
What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?
You’d use lead generation.
You’d use online sales.
You’d use product and brand consideration.
You’d use brand awareness and reach.
If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?
Build suspense with a slow pace to start.
Keep visuals low-contrast to avoid overwhelming viewers.
Use engaging pacing and tight framing.
Set up scenes to be zoomed out so viewers can see all story elements
You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as “Video played to,” what measurement solution should you use?
Brand Lift
Viewability with Active View
Unique Reach and Frequency
Reach Planner
Why should you opt into optimized targeting when creating a video action campaign?
To reach new and relevant audiences who are likely to convert.
To remove users from your data segments who aren’t likely to convert.
To remove audience solutions you’ve applied that aren’t driving conversions.
To reach audiences already familiar with your brand who are likely to convert.
You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?
Provide multiple options for how viewers can take action.
Include a specific call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Include a generic call-to-action (CTA).
When optimizing a campaign to drive conversions faster, what action should you take?
You should set up the campaign to engage with audience segments who’ve searched for your brand before.
You should track lighter actions to provide more signals to Google’s machine learning algorithms.
You should track only end actions to provide more accurate signals to our machine learning algorithms.
You should set up the campaign to only engage with audience segments that have converted before.