By building awareness of your brand
By driving online, in-app, in-person, and over-the-phone sales
By influencing consideration of your products and services
All of the above
Archives for June 2026
Advertising with Google Ads starts with creating campaigns based on your business objectives. Which campaign type would you pick for each of the following scenarios?
1. These ads drive engagement, app installs, and in-app purchases. They appear across the Google Search and Display Networks, as well as on Google Play and YouTube.
2. These ads promote your products by giving users detailed information about what you’re selling. They appear on Google Shopping andnext to search results.
3. These ads show up next to Google search results and on other Google partner sites, like YouTube, when people search for products or services you offer.
4. These ads appear on their own or within other streaming video content on YouTube and across the Google Display Network.
Shopping 2)
Search (3)
Video (4)
Universal App (1)
Uploaded ads give advertisers access to more inventory than Responsive Display Ads.
True
False
Which of the following are the benefits of using Responsive Display Ads?
Select All Correct Responses
Simplicity
Automation
Control
Reach
What two main ad formats can be used in a Google Display ads campaign?
Select All Correct Responses
Search Ads
Uploaded Ads
Social Ads
Responsive Display Ads
Laverne created her first Google Search campaign for her yoga school. Sheselects the Google Search Network and by default, Google Search partners. Which benefit will she gain by appearing on Google Search partners?
● Extends her reach to additional sites.
● Enables her to partner with other similar businesses.
● Increases the geographic distribution of her ad.
● Allows her to reach to all device types.
What are three efficient ways for marketers to apply recommendations thatimpact optimization score?
● Opt in to apply certain recommendations automatically.
● Review recommendations and make adjustments under campaign settings.
● Review and apply individual recommendations within each of the categories.
● Use “Apply all” to implement every recommendation with one click.
● Review and apply individual recommendations in your Keyword report.
You’re considering using automated bidding to make your campaign management process more efficient. What are three ways that automated bidding can improve efficiency?
● Saves time and marketing resources
● Integrates a large variety of signals to evaluate user intent
● Sets the appropriate bid for each and every auction
● Minimum and maximum bid values are determined by the daily budget
● Sets manual bids for specific times of the day
You recently launched a new product called the Awesome Chair. Your goal is togenerate more traffic through Google Ads but you only want to attract traffic from searches for the product name. How can you attract search traffic for AwesomeChair product name queries only?
● Broad match will attract search traffic for product name queries only.
● Phrase match will attract search traffic for product name queries only.
● Exact match will attract search traffic for product name queries only.
● Keyword targeting will attract search traffic for product name queries only.
When visibility is the campaign goal, which bidding strategy should an advertiser choose?
● Target impression share
● Maximize Clicks
● Maximize Conversions
● Enhanced cost-per-click (eCPC)