An awareness-based bidding strategy
A consideration-focused bidding strategy
A conversion-focused bidding strategy
A revenue-focused bidding strategy
Archives for June 2026
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale throughSmart Display campaigns.How might Smart Display campaign reporting help Emmy?
Its summary report provides executive summaries of total cost and bidding.
It provides “recommended insights,” which are focused on Topic Targeting.
Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
Which targeting option is best for influencing consideration?
Custom Affinity
Custom Intent
Demographics
Remarketing
Which targeting option is best for achieving brand awareness?
Affinity
Custom Intent
In-Market
Remarketing
What two types of remarketing can be used on Google Display ads?
Select All Correct Responses
Custom remarketing
Dynamic remarketing
Email remarketing
Standard remarketing
What are the three marketing objectives that can be met via targeting on Google Display ads?
Select All Correct Responses
Build awareness
Drive action
Generate buzz
Influence consideration
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding
Daily budget pacing
Impression share-based bidding
User ID-based bidding
Match each auto-bidding strategy to the right campaign goal.
1. Target Impression Share
2. Target CPA
3. Maximize clicks
4. Target ROAS
Traffic (3)
Conversions (2)
Visibility (1)
Revenue (4)
Which of the following is not a component of Google Display ads’ value proposition?
Intent
Machine learning
Performance
Search
What are the three main automation components of Smart Display campaigns?
Select All Correct Responses
Automated bidding
Automated conversions
Automated creatives
Automated targeting