DM Exams
Answers to Digital Marketing Exams
● Broad match will attract search traffic for product name queries only.
● Phrase match will attract search traffic for product name queries only.
● Exact match will attract search traffic for product name queries only.
● Keyword targeting will attract search traffic for product name queries only.
● Target impression share
● Maximize Clicks
● Maximize Conversions
● Enhanced cost-per-click (eCPC)
● Lower eCTR will help you test those combinations.
● More relevance will help you test those combinations.
● Greater flexibility will help you test those combinations.
● Longer funnels will help you test those combinations.
● Less click fraud will help you test those combinations
● To create an optimized copy of your existing campaign, so that it can be tested with the drafts and experiments tool
● To improve return on investment so you can drive more conversions within your target CPA (cost-per-acquisition)
● To analyze the search term report and add both keywords and negative keywords, depending on historical performance
● To determine which Google Ads features should be enabled to get the best performance from your campaigns
● It defines business goals for marketers based on their offline conversion data.
● It makes it possible for responsive search ads to offer recommendations for optimizing marketers’ websites.
● It uses its understanding of nuances in human language to connect marketers with people searching for their offerings.
● It predicts the value of every query for the coming quarter, so Smart Bidding can help marketers plan their spend.
● They automatically generate headlines based on advertisers’ websites.
● They remove the need for marketers to optimize Search campaigns.
● They help save time so marketers can reinvest in their most important priorities.
● They help advertisers reach the right user, at the right price, with relevant ads.
● Monitoring Quality Score
● Using responsive search ads
● Using contextual signals
● Being mindful of negative keyword targeting
● Using cross-device reporting
● Google AI lets Ad Rank prioritizes either anticipated clickthrough rate or ad relevance.
● Google AI lets broad match and Smart Bidding connect ads to queries and make adjustments to bids in real time.
● Google AI lets Smart Bidding anticipate which queries will have the highest volume and it sets bids automatically in response.
● Google AI is so effective that marketers don’t even need to invest in high-quality image assets to maximize their impact.
● house furnace replacement
● replace home furnace
● homes for sale
● new homes for sale
● You should implement your broad match keywords through setting up a One-Click Experiment Apply. This will create an experiment that follows all experiment best practices automatically.
● You should use Google Ads’ Keyword Match Types feature. This will let you see how your broad match keywords are being matched.
● You should use Google Ads’ Conversion Tracking feature. This will let you track the number of conversions that are generated via your broad match keywords.
● You should use the Keyword Planner to find new keywords that are relevant for your target audience and business.
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