Convey multiple messages to resonate with the masses.
Showcase discounts and sales to drive interest.
Avoid humor as it’s more subjective.
Humanize the story.
Archives for June 2026
You own an independent sporting goods store and have been driving online sales with video campaigns. How should you optimize your existing video ad creative to drive more online sales?
Convey multiple messages to resonate with the masses.
Provide multiple options for how viewers can take action.
Use more close-ups of the product to make it the focus of the ad.
Humanize the ad with customer testimonials
For app campaigns, which aspect ratios are accepted for image assets?
1:1, 1.75:1, and 4:5
1:1 and 1.91:1 only
1:1, 1.91:1, and 4:5
1:1 and 1.75:1 only
Your app campaign has been successful but you’ve been using the same assets for a long time. How can you keep creative fresh for users without sacrificing results?
Replace all the assets at once so they can be distributed evenly.
Remove the image assets so the campaign utilizes more video assets for a multi-sensory experience.
Remove the assets and add new ones that follow best practices even more closely.
Replace assets that have a low performance label in the asset report.
For an app campaign, what’s the maximum number of HTML, image, and video assets per ad group?
5
8
20
10
You run a specialty foods shop that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
Draw on a wide palette of branding elements.
Only highlight the brand in the first five seconds of the ad.
Keep audio to a minimum so viewers focus on visuals.
Keep your brand subtle to avoid overwhelming viewers.
You’re managing your first app campaign and understand that text is an important input, but you’re not sure what to write for the headlines and descriptions. Which describes the guidance for writing effective headlines and descriptions for app campaigns?
Headlines should focus on highlighting the key features of the app and description lines should aim to educate and inform.
Headlines should state only the name of the app and description lines should aim to educate and inform.
Headllines should include a call-to-action and description lines should include statistics about the app’s popularity.
Headlines should grab users’ attention and description lines should highlight the key features of the app.
If you were developing a storyboard for a video ad and your goal was to engage viewers, how should you capture and hold their attention?
Keep visuals low-contrast to avoid overwhelming viewers.
Use engaging pacing and tight framing.
Set up scenes to be zoomed out so viewers can see all story elements.
Build suspense with a slow pace to start.
You’ve identified important audiences that have a high rate of conversion from your existing video ads, but want to boost conversion rates further. How can you use Google’s experimentation tool to acheive this?
Test multiple creatives against one important audience segment.
Test one creative against all important audience segments.
Test multiple creatives against two important audience segments.
Test the same creative against two important audience segments.
Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
Platform
Brand
Creative
Media