Archives for June 2026

Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As aresult, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of$17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?

Jackson · June 8, 2026 · Leave a Comment

An investment of $30,000 to generate 1,500 conversions and a CPA of $20

An investment of $40,000 to generate 2,000 conversions and a CPA of $20

An investment of $28,000 to generate 1,400 conversions and a CPA of $20

An investment of $21,000 to generate 1,400 conversions and a CPA of $15

Google Ads was designed to help businesses achieve online success. To accomplish this, Google Adswasbuilt on three core principles.What are these principles?

Jackson · June 6, 2026 · Leave a Comment

Growth, reach, and traffic

Sales, consideration, and integrity

Relevance, control, and results

Influence, awareness, and promotion

What are two benefits of automated bidding? (Choose two.)

Jackson · June 6, 2026 · Leave a Comment

Select All Correct Responses

Time saving

Higher CPAs

Guaranteed results

Cross analysis

Competitive analysis

Thelma is creating a Display campaign for her online toy store. She wants to showcase her products toparentsbetween the ages of 25 to 34.Which option should Thelma select to best reach these users?

Jackson · June 6, 2026 · Leave a Comment

Affinity audiences

Custom Affinity audiences

Demographic targeting

In-Market audiences

What are two reasons a marketer might use Responsive Display Ads? (Choose two.)

Jackson · June 6, 2026 · Leave a Comment

Select All Correct Responses

Insight: Provides more robust industry data than other ad formats.

xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.

Cost-effective: Get more conversions at a similar cost-per-acquisition.

Improved communication: Respond immediately to any website visitor query with an automated speech system or text.

Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.

What is a valid recommendation that the Performance Planner can provide?

Jackson · June 6, 2026 · Leave a Comment

Set a specific target CPA (cost-per-acquisition)

Create alternative versions of best performing ad variations

Add a themed group of negative keywords

Apply specific bid adjustments to device and location targeting

Darren notices that many people viewed specific products on his website without purchasing them. Hecreates aGoogle Display Ad to drive sales of those exact products.Which option will best suit Darren’s marketing goal?

Jackson · June 6, 2026 · Leave a Comment

Custom Intent audiences

Demographic targeting

Dynamic remarketing

Affinity Audiences

A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsingtheweb.Which statement is true about where Google Display Ads connects with these valuable audiences?

Jackson · June 6, 2026 · Leave a Comment

Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.

Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.

Google Display Ads delivers advertising only on websites that partner with Google’s Display network

Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greatercontrol overthe look and feel of their messaging.What are the two types of uploaded ads?

Jackson · June 6, 2026 · Leave a Comment

Image ads and dynamic ads

AMPHTML ads and image ads

Video ads and call-only ads

Shopping ads and remarketing ads

Siona needs to make sure her ads are getting a minimum number of impressions on the top of the page.Whattype of automated bidding strategy is Siona using?