DM Exams
Answers to Digital Marketing Exams
An image of your best-selling t-shirt displayed in a retail scene.
An image of your best-selling t-shirt zoomed in so customers can see the quality of the fabric.
An image of someone wearing your best-selling t-shirt
An image of your best-selling t-shirt with a white background
Audience, Branding, Creativity, Direction
Attention, Branding, Connection, Direction
Attention, Branding, Creativity, Direction
Attraction, Branding, Connection, Direction
Test multiple creatives against one important audience segment.
Test the same creative against two important audience segments.
Test multiple creatives against two important audience segments.
Test one creative against all important audience segments.
Daily
Bi-weekly
Monthly
Quarterly
Website
Video
Image
HTML5
Include a clear call-to-action with minimal audio to avoid overwhelming viewers.
Focus on people to get the product noticed.
Focus on audio and supers to reinforce your message.
Set the context and include a clear call-to-action.
Use tightly framed product shots with audio brand mentions.
Set up the problem the product solves and include a brand logo.
Use tightly framed product shots without audio to avoid overwhelming viewers.
Focus only on the brand logo and audio, and showcase the product after the first five seconds.
Brand only at the beginning and end of the ad.
Brand often, especially in the last five seconds.
Brand often, especially in the first five seconds.
Brand only at the beginning of the ad.
Platform
Creative
Brand
Media
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