DM Exams
Answers to Digital Marketing Exams
An investment of $8,400 to generate 1,400 conversions and a CPA of $6
An investment of $9,600 to generate 1,600 conversions with a CPA of $6
An investment of $9,100 to generate 1,300 conversions and a CPA of $7
An investment of $9,800 to generate 1,400 conversions and a CPA of $7
You want to upload your ads.
You want to increase control of your ad format.
You want to meet your company’s branding requirements.
You want to increase ad performance.
It harnesses a multitude of signals to place ads against the most relevant content.
It focuses a campaign on either Gmail, TrueView, or Chrome to better isolate specific audiences.
It calculates the number of times an ad is effectively run on test websites, then shows the ad on all relevant websites.
It determines a user’s primary marketing objective and enables the features that will best achieve it.
The ads can be manually uploaded.
The ads adjust to available screen space when delivered.
The ads can meet exact branding requirements.
They offer the advertiser more creative control than uploaded ads
A video summary of her product line will be automatically generated by the system and placed on YouTube.
Her business will be highlighted on Google Maps, with the option for customers to see her product line there.
Her ads will appear above and below search results when people search for related keywords.
Her ads will serve on website content related to her business or her customers’ interests, based on her targeting decisions
By giving advertisers control over the next highest bid allowed in auctions they enter
By giving advertisers control over the number of specific actions their spend will return
By giving advertisers control over which competitors they place ads in auctions against
By giving advertisers control over the maximum they spend per month.
Enhanced cost-per-click (eCPC)
Target return on ad spend (Target ROAS)
Maximize clicks
Target impression share
Click-through rate averages require planning
A / B testing
Google Ads are updated automatically
Auctions fluctuate all the time
It makes it possible for her customers to purchase art supplies directly from within her ads.
It allows Mandy’s ads to appear above a Google Search result to people who are searching for art supplies.
It places Mandy’s ads against the most relevant content by using best-in-class intent signals.
Its Google Display Ads measurable performance features select her company marketing goals automatically, requiring no input from her.
Users actively researching and intending to buy new products or services
Audience interest around different topics
Input from keywords, URLs, and apps
Input from specific landing pages and keywords
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