Assign two campaigns to each experiment arm.
Start with multiple hypotheses.
Test one variable for each experiment.
Divide your audience into as many arms as possible.
Archives for June 2026
If you’re looking to boost performance by optimizing responsive display ads, which of the following actions should you take first?
Add new assets that should perform better.
Pause the campaign.
Duplicate the campaign.
Review the asset report labels
You run an auto repair company that is new to the market and want to use video advertising to differentiate your business to potential customers. How should you brand early, often, and richly?
Draw on a wide palette of branding elements.
Only highlight the brand in the first five seconds of the ad.
Keep audio to a minimum so viewers focus on visuals.
Keep your brand subtle to avoid overwhelming viewers.
Why should you check Ad strength when creating a responsive display ad?
It dynamically generates customized headlines that will have stronger performance.
It provides recommendation for the quantity and diversity of each type of asset.
It provides insight into how the ad has historically performed so you can iterate. It automatically replaces images that are underperforming.
When you create an app campaign, what information is pulled for you automatically?
Title, rating, and and number of downloads
Logo, rating, and title
Logo, title, and number of downloads
Title, rating, and price
Which pair of visual language elements are most impactful regarding watch time for video ads on mobile devices?
Supers and audio
Framing and supers
Pacing and supers
Pacing and framing
Which of these describe Google’s ABCDs of effective creative?
Design-backed creative inspiration
Research-backed creative rules to follow
Research-backed creative guidance
Design-backed creative rules to follow
You’re creating a video ad to generate leads for a phone repair service. How should you present the ask for viewers to take action?
Humanize the ad with customer testimonials.
Convey multiple messages to resonate with the masses.
Introduce the product or problem, then folllow up with a relevant call-to-action.
Provide multiple options for how viewers can take action.
You manage marketing for a home mortgage app company and are looking to develop assets for their app campaign. Which of the following assets follows guidance for standing out with high quality images?
A photo of a family in front of their home with the logo overlayed
A zoomed out image of a family enjoying their home
An action shot taken directly from the app
An image of a home with lots of blank space
You’ve created a video ad with an awareness objective, but have noticed that viewers have been dropping off very quickly. You want viewers to pay attention to the entire ad. Which element should you focus on to help viewers better engage?
Call-to-action (CTA)
Supers
Color
Audio