Archives for June 2026

Use research-backed creative guidelines and iterate with experimentation.

Start with all-new video ad creative that’s already working well for other platforms.

Run an experiment with existing creative and use whichever one performs best. 

Continue running campaigns with existing creative and slowly introduce new variations. 

Platform

Brand

Media 

Creative 

Affinity Audiences

Life Events 

Demographics and Detailed Demographics 

Custom Audiences 

Set up the campaign to only engage with audience segments that have converted before. 

Track lighter actions to provide more signals to Google’s machine learning algorithms. 

Track only end actions to provide more accurate signals to our machine learning algorithms. 

Set up the campaign to engage with audience segments that have searched for your brand before. 

Because it can give you access to more engagement metrics to measure the impact of the campaign. 

Because it can extend the reach of video ads to YouTube Live streaming and Premieres. 

Because it can give you access to engage with audiences on the YouTube mobile homepage. 

Because it can extend the reach of video ads to a collection of leading publisher sites and apps. 

Affinity Audiences 

Demographics and Detailed Demographics

Life Events 

Custom Audiences 

You should measure only complete online conversions for a more accurate return on investment calculation. 

You should measure the full value with Google Ads conversion tracking and exclude lighter conversion events. 

You should measure the full value with Google Ads conversion tracking and include lighter conversion events. 

You should measure only complete offline conversions for a more accurate return on investment calculation. 

Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations. 

Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data. 

Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data. 

Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations. 

Non-skippable in-stream ads and in-feed video ads 

Non-skippable in-stream ads and skippable in-stream ads

Skippable in-stream ads and bumper ads 

Skippable in-stream ads and in-feed video ads 

Location

Lead form

Sitelinks 

Product feed