You should use bumper ads.
You should use non-skippable in-stream ads.
You should use in-feed video ads.
You should use masthead ads.
Archives for June 2026
You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?
Short-form content acts as a discovery tool for audiences who also enjoy long-form content.
Advertisers with awareness goals should create short-form content that’s highly engaging.
Short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
Focus on either long- or short-form content, as using both creates an inconsistent experience
What can Reach Planner help with when doing media planning?
It can help forecast reach of your YouTube campaign alongside TV.
It can help forecast reach of your YouTube campaign alongside Search.
It can help forecast reach of your YouTube campaign alongside print ads.
It can help forecast reach of your YouTube campaign alongside social media.
You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
Infinite Taxonomy Audiences
Affinity Audiences
Life Events
Custom Audiences
If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?
Non-skippable in-stream ads and in-feed video ads
Skippable in-stream ads and bumper ads
Non-skippable in-stream ads and skippable in-stream ads
Skippable in-stream ads and in-feed video ads
If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like “Video played to?”
You should use Unique Reach and Frequency.
You should use Viewability with Active View.
You should use Brand Lift.
You should use Reach Planner
Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?
Product and brand consideration
Brand awareness and reach
Online sales
Lead generation
When creating a video action campaign, why is it a good idea to opt into optimized targeting?
Because it’ll remove users from your data segments who aren’t likely to convert.
Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
Because it’ll help you reach new and relevant audiences who are likely to convert.
Because it’ll help you reach audiences already familiar with your brand who are likely to convert.
You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?
Build suspense with a slow pace to start.
Set up scenes to be zoomed out so viewers can see all story elements.
Use engaging pacing and tight framing.
Keep visuals low-contrast to avoid overwhelming viewers.
Which of the following captures the four reasons creators choose YouTube?
Freedom, reach, infrastructure, income
Freedom, community, infrastructure, income
Creativity, community, infrastructure, income
Creativity, reach, infrastructure, income