Include a generic call-to-action (CTA).
Keep audio to a minimum so viewers focus on the call-to-action (CTA).
Provide multiple options for how viewers can take action.
Include a specific call-to-action (CTA).
Archives for June 2026
You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
Masthead ads and non-skippable in-stream ads
Skippable in-stream ads and bumper ads
Skippable in-stream ads and non-skippable in-stream ads
Masthead ads and bumper ads
You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?
Affinity Audiences and Life Events
In-Market Audiences and Custom Audiences
Affinity Audiences and Custom Audiences
Life Events and In-Market Audiences
Which of the following captures how YouTube serves users, creators, and advertisers?
Connection, innovation, and trust
Creativity, growth, and trust
Connection, growth, and trust
Creativity, innovation, and trust
With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
Affinity Audiences
Custom Audiences
Life Events
Infinite Taxonomy Audiences
The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?
Actions
Views
Clicks
Impressions
To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
Mono-platform and view-based
Cross-platform and view-based
Mono-platform and last click
Cross-platform and last click
You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
Action
Hybrid
Awareness
Consideration
Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
Bumper ads and masthead ads
Non-skippable in-stream ads and masthead ads
Non-skippable in-stream ads and skippable in-stream ads
Bumper ads and skippable in-stream ads
If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, whatmeasurement solution should you use?
You should use core performance metrics.
You should use forecasting reach of your YouTube campaign alongside print ads.
You should use viewability with Active View.
You should use Brand Lift.