Archives for June 2026

Ben sells housewares through his website and app.What are two ways that Google Ads can fuel his business goals and help him achieve his objectives?(Choose two.)

Jackson · June 8, 2026 · Leave a Comment

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Increase overall installs and interactions with his app.

Sell him business leads at a preset price.

Provide clear forecasts that allow for smoother purchasing.

Place ads for his business on all search engines.

Help users find and discover his products.

Susan doesn’t have time to create Display Ads herself. She hopes to use a Smart Display campaign toautomatically generate ads.Which two building blocks must Susan supply in order for a Smart Display campaign to automate her adcreation? (Choose two.)

Jackson · June 8, 2026 · Leave a Comment

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Videos

Ad dimensions

Headlines

Keywords

Images

You manage marketing for a small business on a tight budget, yet you need to reach as many people aspossible.How can Google Ads help?

Jackson · June 8, 2026 · Leave a Comment

Google Ads saves you time by deciding what your budget will be on a daily basis.

With Google Ads, you can choose a maximum amount to spend per month.

With Google Ads you always pay using cost-per-reach, predetermined by your budget.

With Google Ads, your ads will show on every available search engine.

When visibility is the campaign goal, which bidding strategy should an advertiser choose?

Jackson · June 8, 2026 · Leave a Comment

Target impression share

Maximize clicks

Enhanced cost-per-click (eCPC)

Maximize Conversions

Marie is a marketer trying to maximize specific user actions after the click.Whichautomated bidding strategy should she use to accomplish this?

Jackson · June 8, 2026 · Leave a Comment

Retention-focused bidding

Conversion-focused bidding

Consideration-focused bidding

Awareness-based bidding

Marta has a tight marketing budget and needs to use a strategy that can drive customers to her website for a set cost.Which bidding strategy has the potential to meet Marta’s needs?

Jackson · June 8, 2026 · Leave a Comment

Target return on ad spend (Target ROAS)
Target cost-per-acquisition (tCPA)
Maximize clicks
Target impression share

Samira recently opened an online potted plant store and needs to promote it. She has chosen Google Adsbecause it offers advertisers different campaign types that determine where ads will appear and in whatformat they will display when viewed. What Google campaign type will help her reach her most valuableaudiences?

Jackson · June 8, 2026 · Leave a Comment

Television campaigns, which promote her products directly to consumers while they are watching their favorite network and cable TV programs.

Shopping campaigns, which promote her products by giving consumers detailed information about what she is selling before they click her ad.

Social Media campaigns, which showcase her products to users while they browse their favorite social media platforms.

App campaigns, which can increase engagement, app installs, and even in-app actions, such as ordering her products.

Rebecca is a marketing executive at an airline company. She has been asked to plan her company’s onlineadvertising budget on a monthly basis. She’s chosen Google Ads’ Performance Planner to help accomplish thistask.What are two advantages Performance Planner offers Rebecca? (Choose two.)

Jackson · June 8, 2026 · Leave a Comment

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Performance Planner integrates with other budgeting software, such as QuickBooks.

Performance Planner is free to use with any merchant-hosted storefront.

Performance Planner forecasting is powered by billions of Google searches conducted each week.

Performance Planner leverages machine learning for forecasting.

Performance Planner will help her identify funds from other operational budgets to allocate to marketing.

Match each business objective with the Google Ads campaign type best suited to deliver the desiredresult.(Each campaign type can be used only once.)

Jackson · June 8, 2026 · Leave a Comment

1. Increase engagement, app installs, and in-app actions (like signing up for a newsletter).

2. Advertise a business’s online and local inventory and boost website or store traffic.

3. Increase exposure and reach audiences with specific interests across the web.

Shopping campaign (2)

App campaign (1)

Display campaign (3)

Zoe runs a sports media website that caters to fans of many different types of sports. She’s starting aGoogleDisplay Ads campaign and is considering methods to reach her sports-loving audience.What’s a compelling reason for Zoe to use Affinity Audiences?

Jackson · June 8, 2026 · Leave a Comment

Affinity Audiences allow her to reach sports fans who’ve previously visited her website.

Affinity Audiences allow her to reach sports enthusiasts.

Affinity Audiences allow her to reach sports fans who’ve opted in to receive emails about sports.

Affinity Audiences enables her to show ads to users based on the sports teams they have an affinity for.