Google Ads AI-powered Performance Certification

Keeping bids consistent during seasonal events

Product-level testing and rotation 

Adjust bids during seasonal events 

Review of checklists for marketing best practices

Creative-level testing and rotation 

Marketers select which recommendations are applied across an entire account or manager account, ensuring best practices are applied to all campaigns. 

AI decides which recommendations to apply automatically to campaigns, without any need for human input. 

Recommendations are based on the past week of data to react to the current market and avoid optimizations based on old data or settings. 

Applying recommendations automatically will increase a campaign’s budget or reallocate budget between campaigns when necessary to improve performance. 

Campaigns need enough budget flexibility to maximize AI’s potential. 

AI only works in newly created campaigns with budgets of $1,000 per day or more. 

When there’s a limitation placed on a campaign budget, a Smart Bidding strategy will revert to manual bidding. 

Campaigns will spend more of their budget to reach more customers. 

Cap budgets at the average daily spend to eliminate unnecessary budget usage during seasonal periods. 

Use shared budgets and portfolio bid strategies to maximize campaign flexiblity and allow AI to do its work. 

Create a separate budget for campaign experiments and unforeseen market changes.

Adjust performance targets monthly or quarterly to optimize AI-driven solutions. 

They guarantee that a keyword’s core concept is present in the search term while reaching a volume comprable to what exact match keywords would deliver. 

Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords. 

They are needed alongside exact match and phrase match keywords in any ad group if high performace is to be expected. 

Broad match gives marketers a lot of control over the specific search terms to which ads correspond, as well as the ability to limit volume 

Create as many campaigns as possible to achieve business goals.

Design campaigns around specific manual optimizaton levers. 

Focus account structure on business goals, not channel silos. 

Segment account structure by device and match type to customize creative 

Identify the best billing method for a particular account to make timely payments more likely. 

Model the impact of different budgets to gain insights on how they might affect performance.

Determine the size of the opportunity for increased sales across upcoming seasonal periods.

Assess the spending-per-keyword in each campaign over the past month. 

Performance Planner 

Keyword planner

Ad strength rating 

Bid strategy report 

Avoid linking a Google My Business or Google Merchant Center feed 

Use the maximum number of text, image, and video assets possible 

Limit the number of ad extensions within an asset group 

Establish conversion tracking after a campaign has been running for two weeks 

Diagnostic insights

Keyword planner

Target simulators

Ad strength rating