DM Exams

Answers to Digital Marketing Exams

Google Ads AI-powered Performance Certification

How can a Performance Max campaign help an ice cream shop drive more potentialcustomers to their physical location?

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By letting them choose the websites on which their ads are shown, resulting in more store visits from potential customers 

By using AI as a means of locating potential new customers across Google Ads inventory 

By increasing their incremental conversions through campaigns that include video ad formats 

By giving them more time to spend honing their unique value proposition through manually created assets 

When developing image assets, which of these practices can help drive success?

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Providing only square images as a means of maximizing the frequency with which assets can serve

Centering the most important content in the image asset to maximize impact 

Selecting images with a white background since these images tend to perform better 

Always uploading at least four relevant and unique images at the campaign or ad group level 

An advertiser’s marketing objective is to generate leads. How can they optimize theirPerformance Max campaigns for value?

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Establish a Maximize Clicks bidding strategy to increase website traffic volume. 

Come up with a strategy of importing offline values by using enhanced conversions for leads. 

Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.

Establish value rules based on audiences that have been to a local store in the past. 

An online shoe retailer is looking to create a Performance Max campaign to help drivesales in their sneaker category. How should they get started with Performance Max?

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Use any Smart Bidding strategy to make bids across channels with AI. 

Limit sharing audience data in order to allow AI to operate without human input. 

Build strong creatives customized to their sneaker products or offers. 

Separate their Google Merchant Center account from their Google Ads account to avoid overlap. 

When creating a campaign experiment, which is a best practice?

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Choose two or three metrics that can be used to reliably gauge campaign performance and determine the winner of a particular test. 

After the end of an experiment, assess performance over a period of time that includes ramp-up. 

Isolate one variable to focus on for each test and use different tests when assessing the impact of more than one change. 

As a means of expediting experiments, new ads aren’t subject to the same approval process during time of the experiments. 

What’s the significance of conversion delay?

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It refers to the load time for a page that is used to measure conversion actions on the advertiser’s site — an order confirmation page, for example. 

It is the amount of days required for a newly adopted Smart Bidding strategy to take effect after the first recorded online or offline conversion for a campaign. 

It is the amount of time that elapses between the clicking of an ad and an advertiser either uploading an offline conversion or completing the conversion on a site. 

It is the amount of time it takes an advertiser to create a conversion measurement strategy for their Google Ads account. 

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