Google Ads AI-powered Performance Certification

Don’t use popular keywords in headlines and descriptions 

Use the Keyword Insertion tool as a way to find new keyword ideas. 

Use the Ad Strength tool to learn best practices for making a Responsive Search Ad 

Make headlines and descriptions more unique 

Develop shared budgets and portfolio bid strategies as a means of maximizing campaign flexibility and using AI to full advantage. 

Define new performance targets every month or quarter in order to optimize AI-driven solutions. 

Develop different budgets for campaign experiments and unforeseen market changes as a means of improving chances for success. 

Prevent unneccessary budget usage during seasonal periods by capping budgets at the average daily spend. 

Keyword planner 

Performance Planner

Bid strategy report 

Ad strength rating 

Budgets that adapt to stock price performance 

Fixed annual budgets that don’t fluctuate with demand 

Budgets that aren’t set for a particular time period or initiative

Quarterly budgets that can increase without approval 

Making sure the Performance Max budget is limited to 10% of other campaigns’ budgets. 

Setting up Performance Max with a comparable CPA or ROAS target to other campaigns 

Establishing a new CPA or ROAS goal for Performance Max campaigns 

Running the Performance Max experiment for one to two weeks before assessing the results 

Keep the most important content in the center 50% of the image asset.

Only provide square images to maximize how often assets can serve. 

Always upload four or more relevant and unique images at the campaign or ad group level. 

Choose images with a white background as they tend to have stronger performance. 

Diagnostic insights

Target simulators

Ad strength rating

Keyword planner 

Maximize conversions

Maximize conversion value

Maximize clicks 

Target ROAS 

Asset audience insights 

Search trends and demand forecasts 

Diagnostic insights

Search terms report 

Target ROAS

Maximize clicks

Maximize conversions

Target conversion value