Necessary value
Intrisic value
Actual value
Unique value
Google Ads AI-powered Performance Certification
A local pizza chain is looking to improve their Google Ads campaign performanceacross their accounts. What are two ways that they can use their optimization score to improve campaigns? (Choose two.)
Measure their score at the individual account level, but not their manager account level.
Save time by accepting and immediately applying recommendations tailored to their business.
Identify how much existing opportunity for improvement their campaigns have and how they can be improved.
Review and dismiss recommendations that are relevant to their goal to save time optimizing campaigns.
How can campaign performance be improved through the use of Explanations?
By letting marketers see the top asset combinations for each campaign type in an account
By letting marketers review recommendations for headlines and descriptions in order to make stronger ads
By letting marketers understand why performance changes were made in just a few clicks
By letting marketers determine what level a budget should at in order to achieve maximum performance
Which is a key benefit of opting into automatically applied recommendations?
AI strategically determines and automatically applies the recommendations that are most likely to have the biggest impact on campaigns.
Only the past week of data is used to inform recommendations, which means optimizations are based only on recent activity.
Marketers choose recommendations that are applied across a whole account or manager account, helping ensure that best practices are followed.
When recommendations are applied, campaign budgets are increased or allocations between budgets are changed as a means of helping to drive performance
A digital marketing manager is looking to use Performance Planner to create his budgetplans. What are two ways that Performance Planner can help him with budget planning? (Choose two.)
Forecast the impact of different budgets to understand how performance may change.
Identify the opportunity size for upcoming seasonal periods of increased sales.
Understand which billing method is best suited for an account.
Review how much each keyword in a campaign has spent over the past month.
Which three Search features work together to drive performance in a fully AI-powerd strategy?
Phrase match keywords, Exact match keywords, Smart Bidding
Smart Bidding, Responsive Search Ads, Broad match keywords
Smart Bidding, Responsive Text Ads, Uncapped budgets
Responsive Search Ads, Image Assets, Broad match keywords
When creating an account structure designed to improve AI-powered solutions’performance, which is a best practice?
Building campaigns around specified manual optimization levers
Segmenting account structure via device and match type with the aim of customizing creative
Creating the most campaigns possible in order to reach business goals
Focusing account structure on business goals as opposed to channel silos
Which of these marketing behaviors can be done by AI in Google Ads? (Choose three.)
The review of marketing best practices checklists
Keeping bids consistent during seasonal events Product-level testing and rotation
The adjustment of bids during seasonal events
Creative-level testing and rotation
If a digital marketing manager was to upgrade their keywords to broad match, whichbehavior should they incorporate into their routine optimization efforts in order to guide machine learning?
Disregarding suggestions to add relevant new keywords
Removing negative keywords that could block relevant traffic
Adding Customer Match lists that contain data more than 90 days old
Adding more phrase and exact match keywords in order to improve reach
Which of the following is considered a best practice when using Performance Planner?
When creating plans during seasonal periods, create month-by-month plans in the tool and regularly view the updated forecasts.
Check in on forecasts on an annual basis, as data can be skewed when it’s close to an industry’s peak seasonal period.
Use Performance Planner most during non-seasonal periods, as data may be less accurate in times of change.
For maximum impact, create an annual forecast at the start of the fiscal year to determine budgets