Only your best-performing image from social media
Only your main website photo
Images of tourists enjoying their tour in scenic locations
Images of tourists in locations both on and off the tour
Google Ads Creative Certification
You work for a creative agency and want to drive awareness for a clothing brand’s new product. How should you connect with potential customers through a video ad?
Include messages about the different ways the product solves a customer’s problem.
Utilize a specific call-to-action (CTA).
Include diverse characters that are representative of your customer base.
Avoid humor as it’s more subjective.
You created your first video ad a few months ago and now want to make small changes to improve its performance. Which post-production edits should you make to improve the ad’s effectiveness?
Remove supers so they don’t compete with the audio.
Lower the brightness to optimize for mobile device viewing.
Increase the pace and tighten the framing.
Add closed captions since most viewers will watch with sound off.
You’re preparing to create your first responsive display ad and want to make sure you follow best practices. How many headlines, images, and short descriptions should you prepare in order to drive strong results?
3
5
2
7
If you’re trying to determine how many people watched key moments or skipped your video ad, which tool should you use?
Ads Creative Studio
Video Creative Analytics
Create with Google
Google’s ABCDs of effective creative
You’re setting up keyword insertion for your Search campaign to promote a new line of sustainable socks so that the ad text dynamically adjusts to match queries like “sports socks” and “dress socks.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “sustainable socks.” How should you set up this keyword insertion in Google Ads?
{keyword: sports and dress socks}
{keyword: sustainable} socks
{keyword: sports and dress} socks
{keyword: sustainable socks}
If you’re editing a video ad with the goal of driving consideration, how should you approach the frequency with which the actor and the product are showcased relative to one another in order to maximize effectiveness?
Let multiple people be the focus so viewers stay engaged.
Focus on people so that you humanize the story.
Focus on the product and let people take a secondary role.
Emphasize people in order to get potential customers to notice your brand or product.
You’re creating a responsive display ad and want to make sure you’re following best practices. How many headlines, images, and short descriptions should you prepare?
5
7
3
2
You’ve never launched a video campaign or made a video ad before, but you do have brand images, text, and logos available. Which tool could help you make your first video ad from these assets?
Ads Creative Studio
Google’s ABCDs of effective creative
Video Creation Tools in Google Ads
Video Creative Analytics
You’re setting up keyword insertion for your Search campaign to promote a new line of eco-friendly shirts so that the ad text dynamically adjusts to match queries like “V-neck shirts” and “crew neck shirts.” If the keyword can’t be replaced, however, you want the ad to serve the default phrase “eco-friendly shirts.” How should you set up this keyword insertion in Google Ads?
{keyword: eco-friendly shirts}
{keyword: V-neck and crew neck} shirts
{keyword: eco-friendly} shirts
{keyword: V-neck and crew neck shirts}