Google Ads Display Certification

They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.

They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.

They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.

An awareness-based bidding strategy
A consideration-focused bidding strategy
A conversion-focused bidding strategy
A revenue-focused bidding strategy

Its summary report provides executive summaries of total cost and bidding.

It provides “recommended insights,” which are focused on Topic Targeting.

Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.

In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.

Custom Affinity

Custom Intent

Demographics

Remarketing

Affinity

Custom Intent

In-Market

Remarketing

Select All Correct Responses

Custom remarketing

Dynamic remarketing

Email remarketing

Standard remarketing

Select All Correct Responses

Build awareness

Drive action

Generate buzz

Influence consideration

Auction-time bidding

Daily budget pacing

Impression share-based bidding

User ID-based bidding

1. Target Impression Share

2. Target CPA

3. Maximize clicks

4. Target ROAS

Traffic (3)

Conversions (2)

Visibility (1)

Revenue (4)

Intent

Machine learning

Performance

Search