To prevent campaigns from becoming “Limited by Budget”
So that spend is not reallocated between two different marketing objectives
To avoid any potential keyword duplicates between different marketing objectives
So that seasonal trends can be better identified for each individual marketing objective
Google Ads Display Certification
Which type of automated bidding strategy is enhanced cost-per-click (ECPC)?
Revenue-focused bidding
Conversion-focused bidding
Consideration-focused bidding
Awareness-based bidding
What’s an advantage of the reach of Responsive Display Ads?
They allow you to manually adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
They automatically adjust your creative asset’s size, appearance, and format to meet your exact branding requirements.
They automatically adjust your creative asset’s size, appearance, and format to fit just about any native or non-native ad slot.
They allow you to manually adjust their size, appearance, and format to meet your exact branding requirements.
A marketer is keeping track of the revenue generated by his campaign. He wants to see a specified return-on-investment for his monthly ad spend.Which type of automated bidding strategy will meet his needs?
An awareness-based bidding strategy
A consideration-focused bidding strategy
A conversion-focused bidding strategy
A revenue-focused bidding strategy
Emmy is the marketing director of a large marketing team, looking to reach an audience at scale throughSmart Display campaigns.How might Smart Display campaign reporting help Emmy?
Its summary report provides executive summaries of total cost and bidding.
It provides “recommended insights,” which are focused on Topic Targeting.
Its reporting functionality includes exclusive placement reports designed for high-level advertising strategies.
In addition to standard Google Ads reporting, it provides reports that facilitate broad, strategic ad management.
Which targeting option is best for influencing consideration?
Custom Affinity
Custom Intent
Demographics
Remarketing
Which targeting option is best for achieving brand awareness?
Affinity
Custom Intent
In-Market
Remarketing
What two types of remarketing can be used on Google Display ads?
Select All Correct Responses
Custom remarketing
Dynamic remarketing
Email remarketing
Standard remarketing
What are the three marketing objectives that can be met via targeting on Google Display ads?
Select All Correct Responses
Build awareness
Drive action
Generate buzz
Influence consideration
Which of the following is a core benefit of Google Ads automated bidding?
Auction-time bidding
Daily budget pacing
Impression share-based bidding
User ID-based bidding