27-year-old men
College students
Residents of a certain city
Certified netware engineers
Google Ads Display Certification
Your company provides home maintenance services and you want to reach more potential customers.Youhave a limited budget to work with.Why is Google Ads right for you?
With Google Ads you always pay using cost-per-reach, predetermined by your budget.
Your ads will be placed on all search engines.
You can set your own budget and can change it at any time.
Machine models automatically determine your advertising budget
Julie wants to show potential customers products they previously viewed on her website.What does Julie need in place to create dynamically generated display ads within a Dynamic Remarketingcampaign?
A Google My Business account
A list of relevant placements
A gallery of product images
A pre-uploaded feed
Lucy is creating a new Display campaign with the goal of building awareness.Whichtwo targeting options might be suitable for her to use? (Choose two.)
Select All Correct Responses
Demographic targeting
Custom Intent audiences
Standard remarketing
Affinity audiences
In-Market audiences
Sierra owns a small business and handles many responsibilities, from logistics to marketing. She’s seen a lot ofsuccess with Google Search (hundreds of conversions a month) and would like to increase her reach bycreating a Display campaign. But she’d like it to be as effortless as possible.What type of Display campaign should she run?
A Standard remarketing campaign
A Standard Display campaign
A Dynamic remarketing campaign
A Smart Display campaign
Amanda uses “Influence consideration” as a marketing objective for her Google Display Ads campaign.Whichtargeting options are a good fit for Amanda’s campaign?
Custom Intent audiences, Similar Audiences, Custom Affinity audiences
In-Market audiences, Affinity Audiences, Similar Audiences
Custom Intent audiences, Similar Audiences, Affinity Audiences
In-Market audiences, Custom Intent audiences, Similar Audiences
Which factors should an advertiser consider when deciding on a bidding strategy?
Results, targeted locations, and purchase history
User journey complexities, performance, and auctions
Ad schedule and budget
Customer search history, competition, and conversions
What does Performance Planner automatically do?
Recommends the perfect ad structure for your budget
Sets your ad budget for maximum growth
Forecasts how your current campaigns will perform in the future
Uses machine learning to target new demographics
Jasmine is the director of marketing for a chain of clothing stores. She has been given a set budget andneedsto drive as many potential customers to her website as possible.Which automated bidding strategy should she use in her campaign?
Target impression share
Maximize clicks
Target return on ad spend (Target ROAS)
Maximize conversions
Amy has created a new brand for her company’s goldfish training materials. She knows that other companiestrain goldfish and it is a popular sport, but realizes that it is a niche market. She wants to use a Google DisplayAds campaign to build awareness for her new brand.Which Google Display ad targeting option can help Amy with her goal of creating awareness within herniche market?
Standard remarketing
Custom Affinity audiences
Dynamic remarketing
Affinity audiences