Reach, scale, control
Reach, simplicity, automation
Complete creative control and reach
Complete creative control and simplicity
Google Ads Display Certification
Molly wants to clear her remaining stock in preparation for ordering a new line of products to sell. As aresult, she’s willing to increase her CPA (cost-per-acquisition) and investment, as long as it means generating more sales.Her current campaign has a total investment of $25,500, generates 1,500 conversions, and has a CPA of$17. Which plan, built in the Performance Planner, will help Molly with her marketing goal to generate more sales?
An investment of $30,000 to generate 1,500 conversions and a CPA of $20
An investment of $40,000 to generate 2,000 conversions and a CPA of $20
An investment of $28,000 to generate 1,400 conversions and a CPA of $20
An investment of $21,000 to generate 1,400 conversions and a CPA of $15
Google Ads was designed to help businesses achieve online success. To accomplish this, Google Adswasbuilt on three core principles.What are these principles?
Growth, reach, and traffic
Sales, consideration, and integrity
Relevance, control, and results
Influence, awareness, and promotion
What are two benefits of automated bidding? (Choose two.)
Select All Correct Responses
Time saving
Higher CPAs
Guaranteed results
Cross analysis
Competitive analysis
Thelma is creating a Display campaign for her online toy store. She wants to showcase her products toparentsbetween the ages of 25 to 34.Which option should Thelma select to best reach these users?
Affinity audiences
Custom Affinity audiences
Demographic targeting
In-Market audiences
What are two reasons a marketer might use Responsive Display Ads? (Choose two.)
Select All Correct Responses
Insight: Provides more robust industry data than other ad formats.
xtended reach: Create ads that serve in most ad slot sizes, into both native and non-native inventory.
Cost-effective: Get more conversions at a similar cost-per-acquisition.
Improved communication: Respond immediately to any website visitor query with an automated speech system or text.
Guidance: Gives instruction to users on how to adjust ad size, appearance, and format to fit a specific ad slot.
What is a valid recommendation that the Performance Planner can provide?
Set a specific target CPA (cost-per-acquisition)
Create alternative versions of best performing ad variations
Add a themed group of negative keywords
Apply specific bid adjustments to device and location targeting
Darren notices that many people viewed specific products on his website without purchasing them. Hecreates aGoogle Display Ad to drive sales of those exact products.Which option will best suit Darren’s marketing goal?
Custom Intent audiences
Demographic targeting
Dynamic remarketing
Affinity Audiences
A small marketing group uses Google Display Ads to help deliver relevant advertising to people browsingtheweb.Which statement is true about where Google Display Ads connects with these valuable audiences?
Google Display Ads connects with audiences through Gmail, YouTube, and millions of other websites partnering with Google.
Google Display Ads primarily connects with target audiences through Gmail, but users can configure it to reach other websites they designate as important.
Google Display Ads delivers advertising only on websites that partner with Google’s Display network
Google Display ads lets advertisers upload their own ads to the system, allowing advertisers greatercontrol overthe look and feel of their messaging.What are the two types of uploaded ads?
Image ads and dynamic ads
AMPHTML ads and image ads
Video ads and call-only ads
Shopping ads and remarketing ads